浅析委婉语在商务活动中的作用
-
[07-22 00:46:32] 来源:http://www.dxs56.com 英语论文 阅读:8253次
论文摘要:自从中国加入世贸组织以后,中国的经济发展速度惊人,随着经济的发展,伴随着各种各样的商务活动。然而决定各种商务活动成败的原因有很多,比如管理,市场竞争力,创新能力等方面,但是委婉语在商务活动中的辅助作用也是不容忽视的因素之一。
委婉语一词源于希腊语,意为"好听的话","用好听的方式讲话".现代英语词典把委婉语解释为"用温和的,含糊的或者迂回的说法来代替粗俗的,生硬的或者直率的说法".其主要作用是协调人们之间的关系,一直发挥着独特的作用。作为一种广泛的社会现象,它存在于社会各层次,组织和行业等。
本篇论文基于先前已有的研究成果,探讨委婉语在商务活动这一特定领域的应用,分析委婉语在商务活动中发挥的作用:传达礼貌和尊重,试探功能,暗示功能,幽默和讽刺功能。作者借用大量实例,说明委婉语是以怎样的方式得以应用的。意义在于一方面强调了委婉语在商务活动中发挥的作用和应用委婉语的重要性,另一方面通过分析它在商务活动过程中的存在形式和应用方式,对在实际商务活动过程中应用委婉语起到一定的指导作用。同时,对商务英语的学习也有一定的帮助。
关键词:委婉语,商务活动,委婉语的作用,委婉语的构成
Abstract:Since China entered the WTO, the economy had boosted. As the development of the economy, various business activities spring out. There are many factors for the successful business activities, such as management, marketing competitiveness, creativity etc. The functions of euphemism in the business activities can not be avoided. Euphemism is very much a part of language and is used mainly to coordinate the social relations. www.dxs56.com
This thesis is based on the results of the former studies and focused on the practice of euphemism in one specific field-international business activities.
This thesis covers the functions of euphemism in the process of international business activities generally in four aspects: function of showing politeness and respect, function of probing, function of implying and humorous and satirical function. Under each function, a large number of examples are used to demonstrate the methods in which the functions of euphemism are embodied.
The significance of this thesis lies in first telling the importance of using euphemism in the international business transaction and then showing how to apply euphemism by analyzing the functions and presenting the forms and methods used in the practice. Besides, it is also very helpful to the study of business English.
Key Word: Euphemism, international business activities,role and function,formation of euphemism
Introduction
Chapter One A Survey of Euphemism in International Business Activities
Chapter Two Functions of Euphemism in the International Business Activities
Chapter Three How to Learn Euphemism and Develop the Ability to Use Euphemism www.dxs56.com
Conclusion
References
Charles Mitchell , (20xx) International business Culture,Shanghai Foreign Language Education Press
Dunn. R., Dunn,.K., & G.E.Price. (1975), The Learning Style Inventory.Lawrence, KS: Price Systems
Jia Liping, Li Jie (20xx) Obstacles to IC and Strategies of Improving IC Competence[J], Xi'an Transportation University Press John Sinclair, (1999) Collins Cobuild English Grammar, The Commercial Press
曹超,1995,"商务英语价格谈判之技巧",杭州师范学院学报陈良旋,1999,"商务英语中的委婉语及其表达方法",广州大学报(综合版),13(3):2-3
甘长银,20xx,"商务谈判中的委婉表达",重庆三峡学院学报2(2):4-5
"英语委婉语的形成与交际功能",青海师范大学学(哲学社会科学版)
刘永刚,20xx,"试论英语中委婉语产生的心理基础,构成与应用"
东北大学学报(社会科学版),2(2):45-48
司福成,20xx,"论英文商务信函中的礼貌原则",华侨大学学报4(4):8-9
唐丽玲,20xx,"商务英语中的委婉策略",社会纵横,6(9)
向丹辉,1999,实用商务谈判英语,广东高等教育出版社
尹小莹,20xx,"国际商务沟通中的语言艺术",特区理论与实践
郑卫,汪文格,20xx,"礼貌与商务英语信函中礼貌的表现",云梦学刊
祝军,20xx,"外贸英语口语中的委婉表达",江汉石油学院学报2(4):13-16 www.dxs56.com
朱晓靖,1997,"关于外贸书信中礼貌的表达方式",外语教学(安外国语学院学报),18(1):12-15
英语毕业论文 英语专业毕业论文低调看直播r_直播吧jrs_极速体育NBA直播 大学英语毕业论文 英语论文 英语教学论文- 上一篇:浅谈英语委婉语的特点和交际功能
《浅析委婉语在商务活动中的作用》相关文章:
- 浅析委婉语在商务活动中的作用
- › 浅析委婉语在商务活动中的作用
- 在百度中搜索相关文章:浅析委婉语在商务活动中的作用
- 在谷歌中搜索相关文章:浅析委婉语在商务活动中的作用
- 在soso中搜索相关文章:浅析委婉语在商务活动中的作用
- 在搜狗中搜索相关文章:浅析委婉语在商务活动中的作用